In a blink of an eye, we suddenly have found ourselves today at a junction where we have been brewing for a decade in Singapore.

If someone had told us back then that we would grow to have five retail outlets with a state-of-the-art roasting facility and 70 employees today, we would have dismissed it as an impossible dream. Yet, here we are, grateful for the journey and the support, and we will continue to push forward, dreaming the impossible.

To commemorate the significance of this anniversary, we wanted to celebrate ten years of coffee by celebrating the people and product that matters: Our team members, past and present, Our loyal customers, Our business partners, Our friends and families, and Every single individuals who have made coffees possible for us to enjoy! This interpretation makes up the key visual for our Anniversary Tee this year.

We all came together this year and agreed to go with simplicity and as the fashion world celebrates all things minimalistic, it allows the design of the coffee cup and bean to be the centre piece. Most importantly, we want a tee that we all proud to wear anywhere, anytime!