In a blink of an eye, we suddenly have found ourselves today at a junction where we have been brewing for a decade in Singapore.

If someone had told us back then that we would grow to have five retail outlets with a state-of-the-art roasting facility and 70 employees today, we would have dismissed it as an impossible dream. Yet, here we are, grateful for the journey and the support, and we will continue to push forward, dreaming the impossible.

To commemorate the significance of this anniversary, we wanted to celebrate ten years of coffee by celebrating the people and product that matters: Our team members, past and present, Our loyal customers, Our business partners, Our friends and families, and every single individuals who have made coffees possible for us to enjoy!

This interpretation makes up the key visual for our Anniversary merchandise this year. Aside from our yearly designed T-Shirts (and socks!), we also have enamel pin. Pin it up proudly on your shirt collar or shirt pocket, let them know that you are drinking only the best coffee in town and supporting local!

We all came together this year and agreed to go with simplicity and as the fashion world celebrates all things minimalistic, we too kept our design colours to its minimum but rather allowing the symbol of our coffee flag to be the centre showcase.